In the second part of this series, two additional event professionals share best practices and advice on managing uncertainty, based on their experience. (If you’d like to share your own insight, contact me.) This is Part 2 of a series on uncertainty in the global meeting and event industry.

How does your approach to business change, if at all, when the event landscape is impacted by great uncertainty? Is there anything you do differently?

Lauren Rios
VP, Sales + Marketing, Platinum XP
MPI Kansas City Chapter
“While we continue with business as usual, it changes in the sense that we get even more proactive. When things feel uncertain in the industry, we lean into open, honest conversations internally and with our clients about what’s ahead. We ask the real questions—like whether they anticipate shifts in budget or priorities—and we use that insight to guide smart decisions together.

“We will also try to double down on educating clients about the value of locking in venues and vendors early. When the landscape is unpredictable, early planning can be the difference between pulling off something great and scrambling with fewer options. So no, we won’t panic—we just get clear, communicative and strategic.”

Jennifer Pitt, CMP
Marketing Events Manager, Fasken Martineau
MPI Toronto Chapter
“When faced with significant uncertainty, our approach to business events undergoes careful scrutiny. We start by re-evaluating the goals and objectives of each event. We ask ourselves: Is the event worth hosting? Who should be invited? What potential impact, positive or negative, could it have on our business if it becomes public? Additionally, we place a strong emphasis on reviewing and negotiating cancellation policies to ensure we are protected in case of unforeseen changes.”

Can you share any recommendations (personal or professional) that may help other event pros struggling economically or mentally during times of business uncertainty?

Pitt: “In times of uncertainty, it is crucial to adapt both professionally and personally. Professionally, now is the time to expand your knowledge and be open to taking on projects outside your comfort zone, even if they aren’t directly related to your current job. This flexibility can attract a broader range of opportunities and make you an indispensable team member by filling gaps within a business unit. Personally, as a type A personality and ‘professional overthinker,’ I understand the stress we can place on ourselves during uncertain times. I want people to know that they shouldn’t hesitate to ask for help, even if it’s just for a listening ear. I make a concerted effort to connect with my colleagues and staff, recognizing that we all have our own struggles. Using empathy and humor, I strive to make everyone feel as comfortable as possible, be honest with them and they will be honest with you.”

Rios: “Take it day by day. It’s easy to spiral when things feel uncertain, but panicking doesn’t help anyone. I’d say continue to stay informed, plan as best you can, and then give yourself permission to not obsess over every ‘what if.’

“If there’s one thing that’s helped me—personally and professionally—ride out uncertainty, it’s staying level and not reacting to every twist. Have conversations with your team and clients, adjust where you need to, but don’t let fear run the show. This industry has shown that it is built on adaptability—lean into that, and remember: it’s not our job to predict the future, but to be ready for whatever is thrown our way.”