This is Part 3 of a series on uncertainty advice and best practices in the global meeting and event industry.

How does your approach to business change, if at all, when the event landscape is impacted by great uncertainty? Is there anything you do differently?

Kimberly Gaiennie
Head of Events, Scrum Alliance
MPI At Large
“When uncertainty strikes, I double down on adaptability and transparency. I prioritize gathering feedback early and often, staying closely connected to both our attendees’ needs and the shifting event landscape. Rather than making assumptions, I test ideas on a smaller scale to learn quickly before committing to larger moves, like piloting a membership engagement program at our Global Scrum Gathering before expanding it to our 17 regional events. From a budgeting perspective, I take a cautious and flexible approach. I might delay signing a major contract until we have a clearer picture of registration numbers or scale back on some of the nice-to-have elements to protect our core experience and financial goals. Internally, I focus on more frequent and intentional communication to keep the team aligned and motivated, especially as plans evolve.”

Tim Whalen, CMP
Strategic Manager, Resort Sales, Fallsview Casino Resort
MPI Toronto Chapter
“I think our industry is still a little gun shy from covid. In the back of your mind, you’re always stressing about the day everything blows up…again. With economic uncertainty and the global landscape seemingly changing daily you just have to put it out of your mind and push forward.”

Can you share any recommendations (personal or professional) that may help other event pros struggling economically or mentally during times of business uncertainty?

Whalen: “I think the last five years has taught us to be tough and resilient. Just look what we’ve came through. If we can get through the total halt of our industry and livelihoods, we can get through anything!”

Gaiennie: “Uncertainty can feel isolating, but the events industry is full of generous, supportive professionals who are always willing to share ideas and lend a hand. Connect with other professionals in your area. Resources like the MPI Community Forums are a great place to ask questions and feel less alone. Professionally, look for ways to experiment and learn without burning yourself out. Let data-driven insights guide your larger decisions, and don’t forget to celebrate your wins. Small incremental progress can lead to the most meaningful improvements. Personally, protect your energy. Boundaries and rest aren’t luxuries—they’re necessary if you want to stay creative and resilient. And when things feel overwhelming—whether it’s budget cuts or shifting policies outside your control—reconnect with your ‘why.’ Focus on what is within your control. For me, it’s watching a community come together and the joy I feel at the end of an event. That moment reminds me why I do this work in the first place.”