MPI Blog



Rebirth of the cool

Rebirth of the cool

By Blair Potter

One of America’s first music destinations, the myriad sounds of St. Louis—from Miles Davis and Nelly to The Urge and Tina Turner—offer something for everyone. Catherine Neville, vice president of communications at Explore St. Louis, gives insight and some curated options for meeting planners and visitors.

Why does St. Louis stand out as a destination for music-focused events?

St. Louis has music in its DNA. From blues and jazz to rock and hip-hop, the city’s sound is as diverse as its neighborhoods. For meeting planners, that means access to an authentic music scene that enhances events with built-in soul and storytelling. Whether you’re hosting a private concert, an awards dinner with a live band or a casual after-hours hangout, music in St. Louis doesn’t feel staged—it feels like a natural extension of the St. Louis experience.

Plus, the city’s range of venues—from historic theaters to outdoor plazas and modern listening rooms—gives planners flexibility and creative control. You can go upscale, underground or somewhere in between.

Can you tell us about a new music venue highlight in St. Louis that is especially relevant for meeting planners?

One standout is The Hawthorn, a sleek, mid-sized venue that opened recently in downtown West. It’s already drawing national touring acts and has quickly built a reputation for top-tier acoustics, flexible staging and elevated service, all within a short drive of America’s Center.

What makes it planner-friendly? A clean, modern design that works for both concerts and private rentals, plus an open floor plan that can be tailored for receptions, presentations or brand activations. It’s a fresh option for groups looking for something high-energy without the massive footprint of an arena.

Do you have a music-related recommendation that WEC attendees should consider checking out?

Broadway Oyster Bar is the spot. Equal parts dive bar, Creole kitchen and live music haven, it’s an only-in-St.-Louis kind of place. Music spills out onto the patio most nights—everything from local blues to funk and reggae—and the vibe is casual, come-as-you-are and unmistakably real.

It’s within walking distance of downtown hotels, making it an easy after-dinner stop or late-night adventure. If you’re looking to feel the heartbeat of St. Louis music in a place that hasn’t lost its edge, this is where to go.

Image credit: Gordon Radford Photography, courtesy Explore St. Louis


Author

Blair Potter

Blair Potter is director of media operations for MPI. He likes toys and collects cats (or is it the other way around?).