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Why do you own your business?

Why do you own your business?

By Karen Kuzsel

Are you exceptional in the skills needed to distinguish yourself from other similar businesses? Did you make a career change, or were downsized and need to provide a living for yourself, even if in another field? Do you want to educate, consult, or connect to others in a beneficial manner for them and for you? Were you prepared for all that a small business owner must know and daily do?

Each of those reasons are valid, but it is important before you jump into the high-risk arena of owning a small business that you understand what inspires and motivates you. For me, I have two career paths. Each had a different motivation.

Once upon a time, both led me to believe I wanted fame. That lasted until social media made targets of people in the limelight. Making lots of money is admiral but it has never been my motivator.

As a journalist who has owned an international dance & culture magazine, co-owned a film/TV/commercial industry newsletter, and written for magazines, radio and TV, my goal was to be accurate and present facts to inform. I was a widow at 26 without insurance, and a four-year- old to raise. I wanted to have a home-based business so I could be there for her when needed, and to make enough money to keep us fed, clothed and sheltered.

I achieved my goals. My magazine became the leading award-winning journal of its kind for 14years because I presented stories, photos, and information not found elsewhere.

What I had not considered is that even though my career as a journalist and editor was established, I had never been prepped for how to turn my skills into a business. I can’t say I failed (even though I didn’t know what I didn’t know) because at the end of the day, I had a thriving publication, paid my bills, raised my daughter and taught her how to succeed in a home- based business (which proved valuable in her later jobs), and along the way, connected with people who mentored and guided my journey of being a business owner.

I “fell into” my other career, that of a psychic entertainer for corporate and social events. Yes, my family background provided gifts, but it was a meandering path to Disney, which set me up as a professional psychic for events. That long connection gave me credibility and an invaluable positive reputation, one that has been nurtured through all my 22+ years as a member of Meeting Professionals International. My ability to transition from entertainer to business owner has been strengthened by the years as a member of MPI’s small business community.

My motivation as a psychic is not to be the “be all, end all, know-it-all” but to connect to those I read and to know I have made a positive impact. I provide witty insights about personalities, relationships and making life better. My reward at the end of each event is that I can point to at least one person I met and know they were the reason I was there. Sometimes it’s a hug, or a reassuring word of hope or to honor their value, but I gain as much from it as I give.

So, the question I leave you with is: why do you own your business? Your truths will be the path that comforts, supports and compels you forward to success and personal joy.


Author

Karen Kuzsel

Karen Kuzsel is a writer-editor based in the Orlando area who specializes in the hospitality, entertainment, meetings & events industries.  She is an active member of International Live Events Association and Meeting Professionals International and is now serving on the 2022-2023 MPI Global Advisory Board for Small Business Owners. She is a member of the Society of Professional Journalists.

Karen writes about food & wine, spas, destinations, venues, meetings & events in her blog, Hotel Happenings & Program Promotions. A career journalist, she has owned magazines, written for newspapers, trade publications, radio and TV. As her alter-ego, Natasha, The Psychic Lady, she is a featured entertainer for corporate and social events.

Karen@KarenKuzsel.com

www.KarenKuzsel.com

www.ThePsychicLady.com