With practical frameworks, real-world examples, and modern methods, the book covers ROI, audience emotions, sustainability, and inclusion. It explains how to design effective surveys, run experiments, use digital tools, analyze results, and turn insights into stronger strategies and outcomes.

Blending foundational techniques with innovations such as AI, sensors, and immersive evaluation, it equips readers to assess events of any scale—from community festivals to global conventions. More than a measurement guide, Event Evaluation promotes a culture of learning where every event becomes a chance to innovate, connect, and create lasting impact.

Dr. Maksim Godovykh brings over two decades of leadership across research, business, government, and international organizations. He developed innovation pipelines, served as Director of the Business Development Administration, and led large businesses and international organizations. His work has appeared in top-tier international journals and has been featured in books, encyclopedias, industry publications, and major media outlets. He has led the development of government programs and organized more than a hundred high-impact forums, conferences, conventions, trade shows, and other landmark events.

Maksim is driven by a passion for creating projects that make a difference—serving communities, industry, government, academia, and a wide range of stakeholders. He believes that even the most profound knowledge must be translated into action to inspire others, cultivate growth, and spark meaningful change.