RBX Atlanta

Experience the Future of Events at MPI's Regional Business Exchange - Atlanta

Designed with busy professionals in mind, MPI's Regional Business Exchange – Atlanta delivers a full day of impactful education, meaningful business connections, and practical insights—all without taking you away from the office for days at a time. Bringing world-class education directly to your region, this one-day experience makes it easier than ever for meeting planners and supplier partners to invest in their professional growth while building valuable industry relationships.

Powered by the MPI Academy, attendees will gain forward-thinking strategies, actionable tools, and fresh perspectives to stay ahead in the ever-evolving meetings and events industry.

Make Meaningful Connections

Expand your network and uncover new business opportunities during our signature Speed Meeting Platform. Meeting planners will connect one-on-one with destination marketing organizations, hotels, resorts, and event service providers in a structured, efficient setting designed to spark conversations, strengthen partnerships, and create future business opportunities.

October 27th, 2026
9:30 AM - 2:30 PM

JW Buckhead Hotel
3300 Lenox Rd NE
Atlanta, GA


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Featured Education


The Engagement Formula

What keeps today's attendees engaged? More importantly, what inspires them to participate, connect, and remember your event long after it ends?

In this exclusive collaboration, Marriott, Access DMC, Encore, and MPI bring together their collective expertise to explore the science behind attendee engagement. Combining MPI's educational leadership, Marriott's hospitality excellence, Access DMC's destination expertise, and Encore's global production insights, this session delivers a comprehensive look at designing experiences that resonate with today's audiences.

You'll discover how multi-generational attendees think, what influences their decisions, and how shifting expectations are reshaping the event experience. Through a blend of research, psychology, and real-world event examples, you'll leave with practical strategies to create experiences that transform attendees from passive observers into active, engaged participants.

Key Takeaways

  • Understand what drives engagement across today's multi-generational audiences.
  • Learn how psychology and attendee behavior influence event design.
  • Discover practical strategies to create more relevant, memorable experiences.
  • Gain actionable ideas you can immediately apply to future meetings and events.

Join us in Atlanta for a day of education, networking, and business development designed to help you build stronger connections, elevate your events, and stay ahead of what's next in the meetings and events industry.

Agenda


9:30-10:00 AMArrival & Light Breakfast
10:00-10:10 AMWelcome and Opening Remarks by Sponsors
10:10-11:00 AMEducation Session 1
11:00-11:10 AMBreak
11:10-12:30 PMSpeed Meetings
12:30-1:00 PMNetworking Lunch
1:05-1:55 PMEducation Session 2
1:55-2:00 PMClosing Remarks

 


Speakers


Michael Clarke

Michael Clarke, Access DMC

As Vice President of Brand & Experience Strategy, Michael leads the development and execution of a unified brand vision that positions Access as a trusted, differentiated leader in the destination management industry. He oversees the integration of brand strategy, marketing, public relations, and experiential design to elevate market presence, strengthen customer engagement, and drive business growth. By leveraging data, insights, and innovation, Michael ensures Access messaging, campaigns, and investments are aligned to maximize brand equity, visibility, and measurable impact across all channels.

He also focuses on creating meaningful, high-impact experiences, both externally for clients and partners, and internally for Associates, that bring the Access brand to life and reinforce its value proposition. He works closely with sales, partnerships, and leadership teams to align brand efforts with revenue generation, support client acquisition and retention, and enhance industry presence. Ultimately, his role is to ensure that every interaction anyone has with Access consistently reflects the brand promise, builds trust, and drives long-term growth, especially through face-to-face events that appeal to multi-generational attendees.

 

Andrew Ellis

Andrew Ellis, Encore

Andrew Ellis is an award-winning technology sales leader with eighteen years of experience in event strategy, design, and solutions across major markets. As Strategic Partner Sales Director, Andrew specializes in developing and aligning multi-year agreement strategies that deliver long-term value for customers. He is recognized for unifying cross-functional teams, anticipating evolving customer needs, and creating scalable sales solutions that enhance consistency and elevate the event experience.

Andrew holds a B.S. in Information Technology from St. Francis College in New York and maintains a Certified Meeting Professional (CMP) designation.

 

Tim Luepke

Tim Luepke, MPI

Tim Luepke is the Director of the MPI Academy for Meeting Professionals International, where he leads the charge in advancing professional development & education within the meetings and events industry. With a passion for lifelong learning, Tim currently oversees the development and delivery of cutting-edge educational programs designed to equip industry professionals with the skills and knowledge they need to excel. His approach combines experiential learning with formal education ensuring that participants not only gain valuable insights but also connect deeply with the material.

Previous to MPI, Tim spent almost two decades in live event operations, leading teams for large scale events from the creative design through the technical execution of live, hybrid, and virtual productions. Tim has a passion for storytelling and commitment to professional development for those around him. When Tim is not on the clock, you will find him on the sidelines of his kid’s sporting events, walking his dogs through the woods, or trying something new every day.

 

 

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