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With the overall business outlook appearing soft, event professionals continue to butt heads with cost increases, funding cuts, reduced international attendance and even outright event cancellation.
Business condition projections remain among the weakest we've seen with only 47% of respondents anticipating favorable conditions in the year ahead. This is up from last quarter (31%) but well below what had become the new normal (68%-78%).
Favorable live attendance projections are also up over last quarter (47% vs. 36%), while still well below what we've become accustomed to seeing (70%-76%). Meanwhile, virtual/digital attendance projections are steady quarter over quarter, after growing in Q2.
Most meeting and event professionals (70%) are experiencing negative impacts from recent U.S. executive orders and policy changes.