IBTM has announced Salesforce event lead Gareth Kelly as the first keynote speaker for IBTM World 2022, which takes place at Fira, Barcelona, from the 29th of November to the 1st of December.

As head of Salesforce’s entire events and experiences portfolio across Europe, the Middle East and Africa (EMEA), Gareth Kelly is also responsible for overseeing EMEA at its legendary Dreamforce event. The 2022 event welcomed 150,000 attendees, either in person or on its digital platform Salesforce+, represented over 100 countries, and showcased innovations that turned its audience of attendees into fans.

Gareth Kelly, Senior Director and Head of Strategic Events EMEA, will explore how Salesforce uses its empowering and inspirational events to bring better business results and create meaningful cultural experiences for businesses.

Gareth Kelly comments: “This is an exciting time for our industry as we take the opportunity to rebuild, post-pandemic, in imaginative and innovative ways. Events don’t exist in isolation, they have the power to create far-reaching and positive change in business, culture, and society. It will be invigorating to share the knowledge and experience Salesforce has gained, particularly through our Dreamforce event, with so many interesting and like-minded people at IBTM World and inspire them to continue building a legacy of visionary events which enhance and bring great benefit to today’s modern business landscape.”