Donna Johnson believes meeting professionals often place too much emphasis on ROI and not on ROE.
By Blair Potter
Dr. Maksim Godovykh shares details of his exciting new ebook, “Event Evaluation: How to Measure the Effectiveness of Planned Events.”
By Michael Pinchera
The Canada-U.S. relationship is not in a good place—and signs are it could get worse.
By Allan Lynch
A chat with Andrea Driessen, creator of Gracenotes, in advance of her trio of IMEX America sessions, sponsored by Tourism New Zealand.
By Michael Pinchera