ADVERTISEMENT

 

Contact Us
1.866.318.2743
  • Sign In
  • Closest Chapter: Ohio Chapter
  • Visit Chapter


Priorities

Clarity: How legends are made

What Warren Buffet never said and how it could help your events business.

By Eric Rozenberg

September 27, 2025
Share

There's a famous story about Warren Buffet giving his pilot, Mike Flint, a life-changing piece of advice.

The "rule" goes like this: Write down 25 things you want to achieve. Circle your top five. Ignore the other 20—completely.

It’s called the 25/5 rule, and it’s been repeated so often that it feels like gospel.

Here’s the twist: In 2013, when author Alex Banayan asked Buffet about it directly at the Berkshire Hathaway shareholder meeting, Buffet laughed and said he had never said such a thing. So much for the legend, right?

But here’s the thing: Just because Buffet never said it, doesn’t mean it isn’t incredibly useful.

THE ENTREPRENEUR’S DILEMMA

If you’re like most type-A entrepreneurs (with a healthy dose of ADHD thrown in), you’re probably:

  • Chasing every shiny new idea
  • Saying "yes" far too often
  • Holding on to tasks you should have delegated months ago

I get it. I’ve been there. "It’s my client, my brand and nobody does it better than me." Sound familiar? That mindset is exactly what keeps us stuck.

The truth is two simple levers—focus and delegation—can transform how you run your business. More results. More freedom. More time for what only you can do best. Here’s how to start today.

1. REDEFINE YOUR PRIORITIES

Forget the never-ending "to do" list. At the start of every quarter, list everything you’d like to accomplish. Then choose just three priorities—the ones that will truly move your business forward.

The rest? Park them. Capture new "urgent opportunities" in a holding list for the next quarter. By then, many won’t feel so urgent. The right ones can move into your top three later.

It sounds almost too simple—but it’s exactly how you avoid running in circles and start making real progress.

2. MAKE A "STOP DOING" LIST

Everyone has a to-do list. Few people have a stop-doing list.

Here’s how to create one: For two weeks, track everything you do from morning to night. Then sort each task into three buckets: do, delegate, stop. You’ll notice patterns fast.

For me, the wake-up call was social media reels. I’d watch every funny link my daughters sent me, then the algorithm kept me hooked. Thirty minutes later, I was still scrolling. Once I tracked it, it went straight to the "stop" column.

Ask yourself: What else can you eliminate altogether? Cutting low-value tasks often matters more than adding productivity hacks.

3. DELEGATE RELENTLESSLY

Now look at your "delegate" column.

When I started my first company, delegation was harder. There were no freelancer platforms, no global talent pools, no AI tools. Today, the only obstacle to delegating is you.

Founders who insist on doing everything themselves cap their growth. The breakthrough comes when you ask, for every task, "Could someone else do this?"

That’s the moment your business starts scaling. That’s when you free yourself to focus on high-value work. And that’s when the value of your company begins to rise.

THE REAL TAKEAWAY

Warren Buffet may never have said the 25/5 rule—but it doesn’t matter. The principle stands: clarity beats busyness.

Choose fewer priorities. Stop doing what doesn’t serve you. Delegate everything you can.

Do that consistently, and you won’t just look busy—you’ll actually move your business forward.

ABOUT THE AUTHOR


Eric Rozenberg
Eric Rozenberg, CMM, CMP, HOEM, FONSAT, is an entrepreneur, author and host of The Business of Meetings podcast. His purpose is to inspire people with integrity, help them take action, achieve results and grow their businesses and lives. He is the founder of Event Business Formula and a former chair of the MPI International Board of Directors.


TRENDING

1
Communities don’t thrive by accident
By Paul Van Deventer

2
Real power is a solid event budget
By Blair Potter

3
Clarity: How legends are made
By Eric Rozenberg

4
Achieve onsite wellness through rest, clarity, mindset
By Blair Potter

5
Stop waiting for permission. Lead with purpose.
By Blair Potter

6
The currency of career success
By Tracy Judge

7
The value of authentic, shared experiences
By Blair Potter

8
‘A platform for advocacy and representation’
By Blair Potter

9
‘We’re basically super-scrappy’
By Elaine Pofeldt

10
Texas meetings: A corporate group resurgence, bleisure travel, doing more with less
By Blair Potter


MORE FROM THE MEETING PROFESSIONAL

Your budget is the event’s blueprint
Stability and flexibility can only exist when you truly understand and manage your program’s costs.
By Blair Potter
Let’s talk about rates, baby
Why you should stop undervaluing yourself as an event professional.
By Leanne Calderwood, CMP
Clarity: How legends are made
What Warren Buffet never said and how it could help your events business.
By Eric Rozenberg
The industry is evolving quickly. Stay curious.
The event industry has undergone rapid transformation, driven by tech innovation, attendee expectations and a growing focus on inclusivity & sustainability.
By Blair Potter
Achieve onsite wellness through rest, clarity, mindset
Nolan Nichols has worked in the event industry for nearly seven years, really leaning into the wellness education space.
By Blair Potter
Measuring joy
The JOY Index, a groundbreaking platform that measures audience engagement in real time was recently launched at MPI’s WEC in St. Louis.
By Blair Potter
The value of authentic, shared experiences
MPI leaders from Europe discuss the latest trends in meetings and events and why they’re optimistic about the future.
By Blair Potter

 

 

 

 

 

 

 

Global Headquarters
2711 Lyndon B. Johnson Freeway
Suite 600
Dallas, Texas 75234-7349 USA

MPI

Career Center
MPI Academy
Advertising & Sponsorship
Chapter Directory
Hosted Buyer
MPI Foundation
Join Team MPI
Privacy Policy
Terms of Use

  Contact Us

  1.866.318.2743

Member Support is available
Mon-Fri, 8am-5pm Central

Follow Us:

     

© 2025 Meeting Professionals International, All Rights Reserved.